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     Iconiq India blog

WHAT'S NEW & WHAT'S COOKING

Want something Iconiq? Recommend a course

10/31/2018

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We're cooking up more courses. Do you have a pet topic your child would like to learn more about? Tell us below and we'll add it to our growing list of requests.
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Eat, Play, Give: How to do your own fundraiser

10/17/2018

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Recently, a friend’s five year old asked what’s going on in Kerala (referring to the unprecedented floods of 2018 in that Indian state). We (a bunch of 5-7 year olds and their moms) thought it was a good cue to explain how, sometimes, we all need to go out of our way to help those who are in distress.
Quickly, a plan was in place. Everyone chipped in with skills they had - one was a good baker, two were great cooks and had awesome ‘contacts’; one had a big house and was a great organiser; one was an Art & Craft teacher; and one was me - a content creator for Choose To Thinq where we have a knack for turning everything into a fun, learning experience. 
Each of us decided to invite six people each, just enough of a crowd for the children to handle without getting overwhelmed. We called the event ‘Eat, Play, Give’ - where people could come and have tea, eat good snacks, play a few games and donate whatever they wanted. The kids were taught to run each stall, and the cute quotient was enough for people to chip in with small amounts for the cause. We even wrote a small poem using words the kids could understand, recorded their voices and made a video-invite.
In 90 minutes, we raised Rs 87,000.
While it taught children the importance of working together and doing something for someone else, it got people who, normally may not have had the time or resources to donate, to chip in their contribution into a box. The small drops pooled into an amount that surprised us all. 
In case you want to use our experiences, we'd like to share with you the template we used to make this a success. Use it for conducting a small fundraiser in your own society, group or locality. ​


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Do food aromas trigger your childhood memories?

10/1/2018

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Sanasi Kelkar 
(Sanasi Kelkar is a writer, curator and designer at Iconiq India.)

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What's your earliest food memory? Mine is sticking a hand deep into a sack of sugar at my grandparents’ house. The details are lost, but the sensation of those prickly granules scratching the skin on the way down is as etched in mind as those sweet crystals that clung to the arm like tiny diamonds.
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Surely you have a lot of childhood memories about food. Mine are these: watching rust-coloured flakes flying off roasted groundnuts as my grandmother tossed them over and over with a thwack thwack thwack. Shelling peas at a rate far slower than the speed at which they were being popped into the mouth. Churning buttermilk and seeing blobs of Nivea cream forming at the top (could you imagine it?). Fruits plucked off trees in the backyard: sitaphal, ramphal, guavas and chickoos with skin as rough as sandpaper. And one special one from the summers: when grandpa ingeniously tied a cloth bag to a long pole and plucked raw mangoes from the gigantic tree.


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